Born and raised in los angeles, california. i’ve lived in new york, san francisco, mexico city, spain, and currently reside in seattle with my beautiful family.

I spend most of my days listening to records, taking my camera out, and attending my kid’s activities.

I care a lot about working hard, creating work that has a long shelf life, and learning something new every day.

Visuals are my love language

I’ve been lugging a camera around since I was 13 years old. I crave visual storytelling wherever I go and believe capturing the pace of the world is key to being a successful brand leader.

Excellence is not a formula. Excellence is the grand experiment. It ain’t mathematics. It’s jazz.
— Dan Weiden

Say Hello.

I want to help you optimize for the customer.

What I mean is that your marketing efforts are only as good as the audience you’re building for, the value you’re providing them, and the emotional impact you create with them. I also believe there are two frameworks that all businesses use to succeed and I can show you how to leverage them.