Tableau (2017-2022)
Business owner for tableau’s data culture brand program
Built business case, brief, and execution for Forrester report partnership
Led editorial themes plan for a year-long top-of-funnel program
Managed program briefs across marketing and sales
frog design (2013-2017)
Editorial and production lead for frog design’s yearly technology trends report
Built and led social media and blog channel plans for global promotion
Co-lead on comms strategy and execution for the yearly report, including placements in Fast Company, Wired, and Insider
Say Hello.
I want to help you optimize for the customer.
What I mean is that your marketing efforts are only as good as the audience you’re building for, the value you’re providing them, and the emotional impact you create with them. I also believe there are two frameworks that all businesses use to succeed and I can show you how to leverage them.